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There are very few independent family run home improvement businesses that are still thriving after forty years.
Elmhurst Windows is a prime example of this type of organisation that has seen many of its competitors seize trading.
When one mentions double glazing, rogue traders come to mind! The industry has gained a bad reputation with many national companies selling at inflated prices and offering little in the way of after sales support.
This is not the case with Elmhurst Windows. Elmhurst, under the leadership of Managing Director, Richard Abrahams, has thrived, even through economic downturn, by offering its customers an excellent customer service and after sales package.
The installations are meticulously project managed and all sold at competitive prices; most importantly, the sales team are professionally trained consultants helping the customer to make the right decisions.
Richard works closely with his sales team, investing time and money, coaching and mentoring them; always fine tuning their structured selling process in order to differentiate them from the competition.
'Providing powerful presentations come naturally to Richard. His public speaking has inspired and
entertained audiences for many years. Richard combines his amusing tales from the double glazing
industry with some strong motivational messages and key selling strategies. Whether its an audience
of trainee sales people, a management meeting or just a charity dinner at a local golf club, Richard will
captivate the audience and add value to your chosen event or function.'
“Customers inform us of what a pleasure our sales guys are after having the misfortune of having other
salesmen in from competitors! We pride ourselves on a polished and professional presentation on all sales visits” Richard comments.
For more than two decades, Richard has been representing his company out there on the front line himself
engaging with customers and providing that personal service.
“I have listened to every excuse and objection why customers will not buy my products but after a professional and structured presentation, customers generally warm to me, trust me and buy from me! I love selling. Its in my blood. I get a real buzz when I close a deal”.
As well as running Elmhurst Windows, Richard heads up a Leeds based sales training business, Iris Training. Offering bespoke training to sales personnel in a variety of industries, Richard uses his detailed knowledge of the psychology of selling to help sales advisors build a complete sales tool kit for themselves.
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"Richard is a true professional. I have worked with Richard on many projects and he has never let me down. Rather, he has gone out of his way to ensure that Elmhurst give 100% every time. I wouldnt even consider going elsewhere with my business."
Chris Wright - MD Total Property Care Group LTD
"I am writing to thank you very much for our recent sales training sessions supplied by Iris Group. On behalf of myself and my sales team, there has been nothing but excellent feedback! Following our weekly Power Hours every Monday morning, I have noticed a dramatic difference within my team. They seem to have gained that extra drive and hunger they seemed to have lost towards the end of the year. Since our training, we have sold over 200k worth of new business on our Brand Builder launch. I strongly believe this was due to that extra push and inspiration gained by our sales refreshers hours
supplied by Iris. I would definitely recommend these vital sessions to any sales team wanting to refresh, kick-start and motivate their sales staff. We will be talking with Iris to arrange and book more sessions for important financial periods during this year.
I will be back in touch soon to see how we can work on a couple of other projects lined up for later in the year! "
John Ainley - Business Director - CBS Outdoor
"Thank you Richard for all your efforts at our Zone golf charity day. You are a true entertainer! As master of ceremonies you kept the evening flowing. Your amusing stories from the double glazing industry were hilarious and your impressions of golfers went down a treat! Hope you can do it next year for us as well. Thanks again"
Richard Goldberg - Chairman Zone Golf Committee
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Richard Abrahams - a man of of many words...
Business Trainer. Radio Presenter. After Dinner Speaker.
